Coca-Cola Co., a trailblazer in utilising artificial intelligence (AI) for marketing strategies, has embraced this technology to innovate products.
Bayer, a global pharmaceutical and biotechnology company, is collaborating with Google Cloud to enhance its pharmaceutical business using AI.
Coca-Cola has taken a creative approach to AI driven QR codes, collaborating with WPP Open X and artist Troy Ni to develop five distinctive QR codes, each corresponding to elements in the debut music video “Be Who You Are (Real Magic)” from Coke Studio.
The Estée Lauder Companies has become an early collaborator with OpenAI’s ChatGPT Enterprise platform, noted for its enhanced security measures.
Prestige skincare brand Murad is embracing out-of-home advertising for its latest campaign, marking the return of this medium.
Colgate-Palmolive is piloting a generative AI-powered chatbot in partnership with Profitero to enhance data curation and content creation.
Bimbo Bakeries USA, owned by Grupo Bimbo, has invested in predictive ordering to enhance forecast accuracy, reduce waste, and optimise organisational operations.
Unilever has implemented cutting-edge image capture and artificial intelligence (AI) technology in around 50,000 of its freezers, revolutionising the way they manage stock levels, order supplies, and notify stores when restocking is required.
Big companies with proprietary data find using open data-based generative AI models for research too risky.
Consumer brands are increasingly leveraging augmented reality (AR) to enhance customer engagement and sales.
Perfect Corp., a Taiwanese firm specialising in augmented reality (AR) and artificial intelligence (AI) solutions, showcased its virtual try-on (VTO) technology and other innovations at its annual Global Beauty and Fashion Tech Forum.
PepsiCo has announced a collaboration with the Stanford Institute for Human-Centred Artificial Intelligence to advance responsible AI adoption.
Lewisville’s Motor City Pizza is embracing artificial intelligence with a unique menu addition crafted by the renowned chatbot, ChatGPT.
Unilever has partnered with Arzeda to develop a groundbreaking cleaning product using AI technology.
Tapestry, the parent company of brands like Kate Spade and Coach, is harnessing generative AI technology to enhance its marketing efforts through automated online personalisation.
Fast-food chain Wendy’s has announced a partnership with Pipedream Labs to pilot an underground autonomous robot system for delivering digital food orders.
Premium skin-care brand Dermalogica has launched a ChatGPT version of its “Dermalogica: The Book” skin-care treatment manual to train professional therapists.
Coca-Cola’s Global Head of Marketing Technology, Pratik Thakar, suggested that businesses prioritise investing in artificial intelligence (AI) rather than Web3 technologies.
Consumer habits have shifted towards healthier lifestyles, environmental sustainability, and animal welfare, driving the demand for plant-based foods.
Wendy’s has partnered with Google Cloud to pilot artificial intelligence (AI) technology at a company-operated drive-thru in June.
A San Francisco bar, Raven Bar, has created what it calls the first AI-created cocktail, ChatGPTini, on a bar menu in the city, using OpenAI’s ChatGPT language model.
Consumer goods companies, including Nestle, General Mills, and AB InBev, are integrating an AI assistant that uses OpenAI’s GPT-4 language model for business intelligence discovery.
The consumer goods industry is a highly competitive space, with companies constantly seeking new ways to improve their operations and stay ahead of the competition.
Unilever, which owns brands ranging from Dove to the high-end Tatcha and Hourglass Cosmetics, has been working on robots and artificial intelligence for use in product testing and development.
Persil has included upgraded QR codes on its packaging to assist blind and partially sighted individuals.
Coca-Cola is asking consumers to utilise artificial intelligence techniques to develop new designs based on some of its iconic images, such as the traditional contoured bottle, soda-guzzling polar bears, and even Santa Claus himself.
Unilever has used analytics and artificial intelligence to react to the pandemic’s problems.
Colgate-Palmolive used intelligent automation to optimise work processes as part of a bigger effort to increase digitalisation initiatives.
During the previous year, L’Oréal has achieved tremendous advances in digital innovation, using inclusive, science-backed beauty and exploring new selling and consumer interaction possibilities on TikTok.
The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and customer experiences, making it one of the first big consumer goods corporations to adopt this technology.
Coca-Cola Co., a trailblazer in utilising artificial intelligence (AI) for marketing strategies, has embraced this technology to innovate products.
Bayer, a global pharmaceutical and biotechnology company, is collaborating with Google Cloud to enhance its pharmaceutical business using AI.
Coca-Cola has taken a creative approach to AI driven QR codes, collaborating with WPP Open X and artist Troy Ni to develop five distinctive QR codes, each corresponding to elements in the debut music video “Be Who You Are (Real Magic)” from Coke Studio.
The Estée Lauder Companies has become an early collaborator with OpenAI’s ChatGPT Enterprise platform, noted for its enhanced security measures.
Prestige skincare brand Murad is embracing out-of-home advertising for its latest campaign, marking the return of this medium.
Colgate-Palmolive is piloting a generative AI-powered chatbot in partnership with Profitero to enhance data curation and content creation.
Bimbo Bakeries USA, owned by Grupo Bimbo, has invested in predictive ordering to enhance forecast accuracy, reduce waste, and optimise organisational operations.
Unilever has implemented cutting-edge image capture and artificial intelligence (AI) technology in around 50,000 of its freezers, revolutionising the way they manage stock levels, order supplies, and notify stores when restocking is required.
Big companies with proprietary data find using open data-based generative AI models for research too risky.
Consumer brands are increasingly leveraging augmented reality (AR) to enhance customer engagement and sales.
Perfect Corp., a Taiwanese firm specialising in augmented reality (AR) and artificial intelligence (AI) solutions, showcased its virtual try-on (VTO) technology and other innovations at its annual Global Beauty and Fashion Tech Forum.
PepsiCo has announced a collaboration with the Stanford Institute for Human-Centred Artificial Intelligence to advance responsible AI adoption.
Lewisville’s Motor City Pizza is embracing artificial intelligence with a unique menu addition crafted by the renowned chatbot, ChatGPT.
Unilever has partnered with Arzeda to develop a groundbreaking cleaning product using AI technology.
Tapestry, the parent company of brands like Kate Spade and Coach, is harnessing generative AI technology to enhance its marketing efforts through automated online personalisation.
Fast-food chain Wendy’s has announced a partnership with Pipedream Labs to pilot an underground autonomous robot system for delivering digital food orders.
Premium skin-care brand Dermalogica has launched a ChatGPT version of its “Dermalogica: The Book” skin-care treatment manual to train professional therapists.
Coca-Cola’s Global Head of Marketing Technology, Pratik Thakar, suggested that businesses prioritise investing in artificial intelligence (AI) rather than Web3 technologies.
Consumer habits have shifted towards healthier lifestyles, environmental sustainability, and animal welfare, driving the demand for plant-based foods.
Wendy’s has partnered with Google Cloud to pilot artificial intelligence (AI) technology at a company-operated drive-thru in June.
A San Francisco bar, Raven Bar, has created what it calls the first AI-created cocktail, ChatGPTini, on a bar menu in the city, using OpenAI’s ChatGPT language model.
Consumer goods companies, including Nestle, General Mills, and AB InBev, are integrating an AI assistant that uses OpenAI’s GPT-4 language model for business intelligence discovery.
The consumer goods industry is a highly competitive space, with companies constantly seeking new ways to improve their operations and stay ahead of the competition.
Unilever, which owns brands ranging from Dove to the high-end Tatcha and Hourglass Cosmetics, has been working on robots and artificial intelligence for use in product testing and development.
Persil has included upgraded QR codes on its packaging to assist blind and partially sighted individuals.
Coca-Cola is asking consumers to utilise artificial intelligence techniques to develop new designs based on some of its iconic images, such as the traditional contoured bottle, soda-guzzling polar bears, and even Santa Claus himself.
Unilever has used analytics and artificial intelligence to react to the pandemic’s problems.
Colgate-Palmolive used intelligent automation to optimise work processes as part of a bigger effort to increase digitalisation initiatives.
During the previous year, L’Oréal has achieved tremendous advances in digital innovation, using inclusive, science-backed beauty and exploring new selling and consumer interaction possibilities on TikTok.
The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and customer experiences, making it one of the first big consumer goods corporations to adopt this technology.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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