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Coca-Cola utilises AI for innovative “Y3000 Zero Sugar” flavour development

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Coca-Cola Co., a trailblazer in utilising artificial intelligence (AI) for marketing strategies, has embraced this technology to innovate products. Their latest limited-edition offering, “Y3000 Zero Sugar,” benefited from AI involvement in its formulation. The beverage giant has harnessed AI’s analytical power to curate a distinct flavour that aligns with consumer preferences and market trends. This move underscores Coca-Cola’s commitment to blending cutting-edge technology with traditional expertise to create appealing and on-trend offerings. By incorporating AI into product development, Coca-Cola not only enhances flavour profiles but also demonstrates an evolving approach to adapting to modern consumer demands, maintaining its position at the forefront of innovation in the beverage industry.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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