In the ready-to-drink beverage industry, the energy drinks category is ranked the highest in performance and sales. Consumers are now looking for healthier food alternatives with low sugar. That is why energy drinks manufacturers are attracting them by offering better-for-you ingredients. Both existing and newbie companies are producing low-sugar energy drinks. PepsiCo has partnered with NBA star LeBron James to launch Mtn Dew Rise, a new low sugar energy drink that supports immunity. Vita Coco has refreshed its energy drinks brand, Runa. Rowdy Energy, a newly established company, launched its products in 2020.