Sephora partners with DoorDash to deliver beauty products in over 500 locations
Sephora has chosen DoorDash to handle on-demand deliveries in over 500 shops across North America.
Sephora has chosen DoorDash to handle on-demand deliveries in over 500 shops across North America.
In recent years, brands selling consumer packaged goods have shifted some of their sales away from brick-and-mortar stores to online channels. As a result, many consumers have begun buying directly from manufacturer websites because stores usually run out of many CPG products such as toilet paper, disinfectant, and hand sanitiser due to the pandemic.
Many online sites saw a surge in sales at the onset of the pandemic even as physical stores suffered. The end of lockdown has reversed this turn of events.
In the last decade, the direct-to-consumer model has skyrocketed in popularity. Brands such as Warby Parker and Dollar Shave Club saw an opportunity to enter an existing market and make the experience better.
As more B2B buyers are transforming into digital-first buyers, suppliers and manufacturers need to step up by grabbing the opportunities offered by e-commerce to scale their business and expand customer retention.
As per the results generated from the SAP Consumer Products Survey, CP companies are transforming their business strategies by manufacturing innovative products, adopting sustainable practices, leveraging business transparency, and expanding their DTC business models.
Sephora has chosen DoorDash to handle on-demand deliveries in over 500 shops across North America.
In recent years, brands selling consumer packaged goods have shifted some of their sales away from brick-and-mortar stores to online channels. As a result, many consumers have begun buying directly from manufacturer websites because stores usually run out of many CPG products such as toilet paper, disinfectant, and hand sanitiser due to the pandemic.
Many online sites saw a surge in sales at the onset of the pandemic even as physical stores suffered. The end of lockdown has reversed this turn of events.
In the last decade, the direct-to-consumer model has skyrocketed in popularity. Brands such as Warby Parker and Dollar Shave Club saw an opportunity to enter an existing market and make the experience better.
As more B2B buyers are transforming into digital-first buyers, suppliers and manufacturers need to step up by grabbing the opportunities offered by e-commerce to scale their business and expand customer retention.
As per the results generated from the SAP Consumer Products Survey, CP companies are transforming their business strategies by manufacturing innovative products, adopting sustainable practices, leveraging business transparency, and expanding their DTC business models.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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