
Reckitt Benckiser’s Fabrice Beaulieu: Brand models must work with sustainable advertising
Reckitt Benckiser’s chief marketing, sustainability, and corporate affairs officer is Fabrice Beaulieu.
Reckitt Benckiser’s chief marketing, sustainability, and corporate affairs officer is Fabrice Beaulieu.
Microsoft has collaborated with OpenAI, the creator of ChatGPT, to integrate AI-powered capabilities into its Office suite and Bing search engine.
Campbell Soup Company has unveiled its first Metaverse experience, “Fortnite Creative,” a popular sandbox game.
It is now up to businesses to decide what role they will play in the metaverse.
CGT reveals the winning strategies that CG executives are using to unleash the potential of supply chain 3.0—an amalgamation of rising technology and smart analytics.
Retalon has established a worldwide strategic alliance with Tech Mahindra, a major supplier of digital transformation, consulting, and business reengineering services and solutions.
NYX Professional Makeup released its spring 2023 line on Roblox.
If 2023 is described in one word, that word would be “disruption.” CPG firms, and all businesses for that matter, will continue to be disrupted.
Simonds Farsons Cisk, a PepsiCo partner and Pepsi-Cola portfolio bottler, has introduced a new refillable glass bottle for the beverage company’s major brands.
This time last year, web3 and NFTs were all the rage, but in light of recent events, there is rising cynicism about web3, crypto, and blockchain.
Wishing our Colleagues, Customers, Partners and Readers a lovely festive season and a Happy New year.
Amazon is introducing a TikTok-style service that will allow customers to purchase products from a curated stream of photographs and videos.
Metagood, a for-profit social impact NFT business, has secured a $5 million pre-seed financing.
Three big consumer goods businesses have taken steps to reduce waste and pollution while extending the life of the items and materials we use.
For the first time in Europe, Kellogg’s has entered the metaverse with its own Pop Tarts characters for the popular NFT-based game Blankos Block Party.
Pantone colour specialists say that by 2023, we’ll be seeing a lot more red—Viva Magenta, to be exact.
Unilever is revamping its supply chain strategy and adopting what it calls game-changing technology like artificial intelligence (AI) and satellite imaging.
Matt Close, Unilever’s newly hired president of ice cream, indicated that he expects the CPG giant’s DTC business to generate slightly more than $500 million in revenue by 2025.
A survey revealed that 77% of respondents could be swayed to purchase more plant-based products.
Wow Bao made its first push into the metaverse with the launch of a new NFT membership programme.
Snap collaborated with market research firm Breakthrough Research to conduct a study covering consumer views on AR
In recent years, the beauty and cosmetics industry has seen a significant increase in Artificial Intelligence (A.I.).
Kraft Heinz originally used Microsoft technology in April to move a large portion of its worldwide data centre assets to Azure.
With a high-end fashion partnership, Reese’s Puffs is venturing into the metaverse.
Future Salad, a Hong Kong food-tech firm founded in 2020, is moving into the international market.
Steak-umm opens a “Meataversity” dedicated to digital material, educating people on how to identify semi-truths, falsehoods, and horrible lies online.
Because of the widespread inventory glut, many firms are drowning in obsolete items. According to McKinsey, new product launches generate more than 25% of sales and profits across sectors.
Beauty accelerators are intended to help emerging companies. To name a few, there is Sephora Accelerate, Credo for Change, Ulta Beauty’s MUSE Accelerator, Tower28’s Clean Beauty Summer School, True Beauty Ventures x Bridge Mentorship, and Glow Recipe Mentorship.
Asics has released the “UI Collection,” a collaboration with web3 brand Solana.
McCain Foods, the world’s largest frozen potato product maker, has launched a new activation on Roblox, a blockchain-based virtual world.
Reckitt Benckiser’s chief marketing, sustainability, and corporate affairs officer is Fabrice Beaulieu.
Microsoft has collaborated with OpenAI, the creator of ChatGPT, to integrate AI-powered capabilities into its Office suite and Bing search engine.
Campbell Soup Company has unveiled its first Metaverse experience, “Fortnite Creative,” a popular sandbox game.
It is now up to businesses to decide what role they will play in the metaverse.
CGT reveals the winning strategies that CG executives are using to unleash the potential of supply chain 3.0—an amalgamation of rising technology and smart analytics.
Retalon has established a worldwide strategic alliance with Tech Mahindra, a major supplier of digital transformation, consulting, and business reengineering services and solutions.
NYX Professional Makeup released its spring 2023 line on Roblox.
If 2023 is described in one word, that word would be “disruption.” CPG firms, and all businesses for that matter, will continue to be disrupted.
Simonds Farsons Cisk, a PepsiCo partner and Pepsi-Cola portfolio bottler, has introduced a new refillable glass bottle for the beverage company’s major brands.
This time last year, web3 and NFTs were all the rage, but in light of recent events, there is rising cynicism about web3, crypto, and blockchain.
Wishing our Colleagues, Customers, Partners and Readers a lovely festive season and a Happy New year.
Amazon is introducing a TikTok-style service that will allow customers to purchase products from a curated stream of photographs and videos.
Metagood, a for-profit social impact NFT business, has secured a $5 million pre-seed financing.
Three big consumer goods businesses have taken steps to reduce waste and pollution while extending the life of the items and materials we use.
For the first time in Europe, Kellogg’s has entered the metaverse with its own Pop Tarts characters for the popular NFT-based game Blankos Block Party.
Pantone colour specialists say that by 2023, we’ll be seeing a lot more red—Viva Magenta, to be exact.
Unilever is revamping its supply chain strategy and adopting what it calls game-changing technology like artificial intelligence (AI) and satellite imaging.
Matt Close, Unilever’s newly hired president of ice cream, indicated that he expects the CPG giant’s DTC business to generate slightly more than $500 million in revenue by 2025.
A survey revealed that 77% of respondents could be swayed to purchase more plant-based products.
Wow Bao made its first push into the metaverse with the launch of a new NFT membership programme.
Snap collaborated with market research firm Breakthrough Research to conduct a study covering consumer views on AR
In recent years, the beauty and cosmetics industry has seen a significant increase in Artificial Intelligence (A.I.).
Kraft Heinz originally used Microsoft technology in April to move a large portion of its worldwide data centre assets to Azure.
With a high-end fashion partnership, Reese’s Puffs is venturing into the metaverse.
Future Salad, a Hong Kong food-tech firm founded in 2020, is moving into the international market.
Steak-umm opens a “Meataversity” dedicated to digital material, educating people on how to identify semi-truths, falsehoods, and horrible lies online.
Because of the widespread inventory glut, many firms are drowning in obsolete items. According to McKinsey, new product launches generate more than 25% of sales and profits across sectors.
Beauty accelerators are intended to help emerging companies. To name a few, there is Sephora Accelerate, Credo for Change, Ulta Beauty’s MUSE Accelerator, Tower28’s Clean Beauty Summer School, True Beauty Ventures x Bridge Mentorship, and Glow Recipe Mentorship.
Asics has released the “UI Collection,” a collaboration with web3 brand Solana.
McCain Foods, the world’s largest frozen potato product maker, has launched a new activation on Roblox, a blockchain-based virtual world.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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