Global News and Digital Insights
for the Consumer Goods Industry

Procter & Gamble’s AI-driven supply chain transformation: Optimising efficiency and collaboration for post-COVID success

Picture of ConsumerGeniuses


Procter & Gamble (P&G) is leveraging AI within its Supply Chain 3.0 initiative to boost productivity post-COVID. CEO Jon Moeller highlights increased visibility into savings opportunities and enhanced collaboration with retailers across the supply chain. Utilising data analytics and machine learning, P&G optimises truck scheduling, minimises idle time, and enhances fill rates through dynamic routing. These efforts are projected to yield $200 million to $300 million in savings. P&G’s AI investments extend beyond supply chain optimisation, with a focus on becoming an “AI-first” business. The company’s “AI Factory” accelerates data scientists’ efficiency by 10x, while AI-enabled technology enhances product innovation, particularly in digital scent creation. This strategic integration of AI underscores P&G’s commitment to efficiency and innovation.

Read more from Consumergoods