Here is the four developed countries’ consumers’ view of four significant health and wellness trends. 1, German consumers prioritize privacy while US and Chinese customers are more inclined towards personalized solutions. 2. Inclination towards clean, natural products; 54 percent of American and majority of German and Chinese consumers are inclined towards natural products. While US consumers prefer a natural “chain of ingredients” also. 3, rise in e-commerce; consumers from all around the globe have opted for online shopping i.e. the US (60%), Germany (70%), UK (36%). 4, wellness services; American consumers are considerate of health services and 50% of Chinese workers are claiming to invest in wellness services.