
Reckitt Benckiser’s Fabrice Beaulieu: Brand models must work with sustainable advertising
Reckitt Benckiser’s chief marketing, sustainability, and corporate affairs officer is Fabrice Beaulieu.
Reckitt Benckiser’s chief marketing, sustainability, and corporate affairs officer is Fabrice Beaulieu.
KitKat’s parent company, Nestlé, has announced the launch of a new pilot programme to explore biodegradable and recyclable paper packaging for its chocolate bars.
According to the brand, the new Dial Body Wash products have a Hydraclean Complex that was designed without sulfated surfactants and evaluated by specialists for sensitive skin.
Simonds Farsons Cisk, a PepsiCo partner and Pepsi-Cola portfolio bottler, has introduced a new refillable glass bottle for the beverage company’s major brands.
Unilever has announced that it has become a founding member of a new association of European cosmetics and personal care companies committed to raising the standard of ecological, ethical, and responsible practises.
Three big consumer goods businesses have taken steps to reduce waste and pollution while extending the life of the items and materials we use.
This Christmas, more than half (52%) of UK shoppers aged 18–34 want to purchase more from shops with excellent environmental credentials, according to SAP.
From spring 2023, Nespresso will test home-compostable coffee capsules on the Nespresso Original system in France and Switzerland.
P&G Fabric & Home Care is testing conditioners marketed in paper bottles in collaboration with the Paper Bottle Company, Paboco.
With a mix of sustainability-focused initiatives, pet food manufacturers Nature’s Fresh and KARMA are now assisting more than just furry pals.
Mars Wrigley is teaming up with Olyns to offer the Sweet Rewards Challenge, a gamified way to collect plastic candy and gum containers.
Reckitt Benckiser and Mondi have collaborated to produce paper-based packaging for the dishwasher detergent brand Finish.
“Together at the Table,” Kraft Heinz’s 2022 Environmental Social Governance (ESG) report, summarises the company’s ESG progress during 2021.
For a new sustainability-focused ad, Mentos engaged raccoons to perform the unpleasant work of trash collection.
While many of us are unsure what the next year will bring, we can all agree that climate change and the health of our planet will be greatly influenced not just by our lifestyle choices but also by the companies we support and how we conduct our own.
Mars, Inc., in collaboration with Rubicon Technologies, Inc., will distribute specially designed, recyclable trick-or-treating bags during October as an extension of Rubicon’s existing Trick-or-Trash programme.
A Coca-Cola facility is reducing its plastic consumption even more by using a fibre-based paper replacement for six-pack plastic rings.
With each passing year, it appears that more and more businesses are making efforts to “go green,” as it has become a customer concern.
In conjunction with packaging company Berry, Mars has introduced candy jars manufactured of 15% recycled plastic for M&M’s, Starburst, and Skittles bulk products, which will be available in October.
In June, two bills, including the Recycling Infrastructure and Accessibility Act (H.R. 8183) and the Recycling and Composting Accountability Act (H.R. 8059), were introduced.
Grupo Bimbo SAB de CV is expanding sustainability projects by launching regenerative agriculture pilot tests both in Mexico and the United States.
Farmacy, a farm-to-face skincare brand recently acquired by Proctor & Gamble, launched its first pop-up experience at a shop in NYC’s SoHo neighbourhood.
For better sustainability, Unilever is set to launch a new capsule and container for Persil. The capsule would use a fully biodegradable membrane made with 25% renewable materials.
Consumers in Asia-Pacific who are conscious of environmental, social, and corporate governance concerns are on the same level as those in Europe and the United States. The basic challenge lies with the brand owners, as consumers say they want to buy sustainable goods and are ready to pay a premium price for them, yet few do.
Walmart is partnering with Procter & Gamble and TerraCycle to allow customers to recycle product packaging in four states.
General Mills’ brand Nature Valley has launched a ReTok shop on TikTok. It features limited products from sustainable brands, including L.L.Bean, Posted, Stasher, and others.
McCormick & Company has become one of the few businesses to achieve validation from the Science Based Target Initiative (SBTi) on its emission reduction goals.
The fear of climate change in consumers has increased in the last year. 46% (up from 39%) consider climate change as the chief environmental problem, followed by air quality (36%) and plastic pollution (33%) in 2022.
The Estee Lauder Companies has announced its determination to adopt 100% electric vehicles by 2030.
In September 2021, Procter & Gamble presented its goal of reaching net zero emissions by 2040, extending from raw materials to retail.
Reckitt Benckiser’s chief marketing, sustainability, and corporate affairs officer is Fabrice Beaulieu.
KitKat’s parent company, Nestlé, has announced the launch of a new pilot programme to explore biodegradable and recyclable paper packaging for its chocolate bars.
According to the brand, the new Dial Body Wash products have a Hydraclean Complex that was designed without sulfated surfactants and evaluated by specialists for sensitive skin.
Simonds Farsons Cisk, a PepsiCo partner and Pepsi-Cola portfolio bottler, has introduced a new refillable glass bottle for the beverage company’s major brands.
Unilever has announced that it has become a founding member of a new association of European cosmetics and personal care companies committed to raising the standard of ecological, ethical, and responsible practises.
Three big consumer goods businesses have taken steps to reduce waste and pollution while extending the life of the items and materials we use.
This Christmas, more than half (52%) of UK shoppers aged 18–34 want to purchase more from shops with excellent environmental credentials, according to SAP.
From spring 2023, Nespresso will test home-compostable coffee capsules on the Nespresso Original system in France and Switzerland.
P&G Fabric & Home Care is testing conditioners marketed in paper bottles in collaboration with the Paper Bottle Company, Paboco.
With a mix of sustainability-focused initiatives, pet food manufacturers Nature’s Fresh and KARMA are now assisting more than just furry pals.
Mars Wrigley is teaming up with Olyns to offer the Sweet Rewards Challenge, a gamified way to collect plastic candy and gum containers.
Reckitt Benckiser and Mondi have collaborated to produce paper-based packaging for the dishwasher detergent brand Finish.
“Together at the Table,” Kraft Heinz’s 2022 Environmental Social Governance (ESG) report, summarises the company’s ESG progress during 2021.
For a new sustainability-focused ad, Mentos engaged raccoons to perform the unpleasant work of trash collection.
While many of us are unsure what the next year will bring, we can all agree that climate change and the health of our planet will be greatly influenced not just by our lifestyle choices but also by the companies we support and how we conduct our own.
Mars, Inc., in collaboration with Rubicon Technologies, Inc., will distribute specially designed, recyclable trick-or-treating bags during October as an extension of Rubicon’s existing Trick-or-Trash programme.
A Coca-Cola facility is reducing its plastic consumption even more by using a fibre-based paper replacement for six-pack plastic rings.
With each passing year, it appears that more and more businesses are making efforts to “go green,” as it has become a customer concern.
In conjunction with packaging company Berry, Mars has introduced candy jars manufactured of 15% recycled plastic for M&M’s, Starburst, and Skittles bulk products, which will be available in October.
In June, two bills, including the Recycling Infrastructure and Accessibility Act (H.R. 8183) and the Recycling and Composting Accountability Act (H.R. 8059), were introduced.
Grupo Bimbo SAB de CV is expanding sustainability projects by launching regenerative agriculture pilot tests both in Mexico and the United States.
Farmacy, a farm-to-face skincare brand recently acquired by Proctor & Gamble, launched its first pop-up experience at a shop in NYC’s SoHo neighbourhood.
For better sustainability, Unilever is set to launch a new capsule and container for Persil. The capsule would use a fully biodegradable membrane made with 25% renewable materials.
Consumers in Asia-Pacific who are conscious of environmental, social, and corporate governance concerns are on the same level as those in Europe and the United States. The basic challenge lies with the brand owners, as consumers say they want to buy sustainable goods and are ready to pay a premium price for them, yet few do.
Walmart is partnering with Procter & Gamble and TerraCycle to allow customers to recycle product packaging in four states.
General Mills’ brand Nature Valley has launched a ReTok shop on TikTok. It features limited products from sustainable brands, including L.L.Bean, Posted, Stasher, and others.
McCormick & Company has become one of the few businesses to achieve validation from the Science Based Target Initiative (SBTi) on its emission reduction goals.
The fear of climate change in consumers has increased in the last year. 46% (up from 39%) consider climate change as the chief environmental problem, followed by air quality (36%) and plastic pollution (33%) in 2022.
The Estee Lauder Companies has announced its determination to adopt 100% electric vehicles by 2030.
In September 2021, Procter & Gamble presented its goal of reaching net zero emissions by 2040, extending from raw materials to retail.
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