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Carton sustainability and innovation: Rethinking cardboard packaging

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Renovation and sustainability expert Bob Vila shared “17 Creative Ways to Reuse Cardboard Boxes” on his website’s How To’s & Quick Tips section, suggesting innovative uses like cardboard postcards and bird feeders. The growing trend of reusing cardboard aligns with sustainability efforts, bolstering the eco-friendly image of packaging materials. The Carton Council of North America highlighted significant strides in carton recycling, with over 62% of U.S. households having access to carton recycling through local programs. Suppliers recognise consumer demand for sustainability, emphasising responsible sourcing and recycling logos on packaging. Aseptic cartons, like those from Tetra Pak, are gaining popularity for their environmental benefits and convenience. Market research predicts a 4.5% annual growth in the global beverage carton market, reaching $25.6 billion in revenue by 2032, driven by population growth, rising incomes, and changing lifestyles. Brands, like Marcel’s Modern Pantry, are opting for shelf-stable beverage carton packaging, addressing evolving consumer preferences. Custom printing solutions, such as Tetra Pak’s collaboration with Flow Beverage Corp., provide brands with innovative promotional opportunities while supporting sustainability. Beverage makers seek multifaceted packaging solutions, and carton suppliers are stepping up to meet these demands.

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