Entrepreneur David Kroll recognised the disruptive potential in Peggy Johns’ creation, Egglife egg white wraps. Over the past four years, Egglife has soared from $4 million to $40 million in retail sales, available in 12,000+ stores like Whole Foods Market, ALDI, Target, Kroger, and Walmart. The success lies in addressing consumers’ diverse dietary needs and offering alternatives to traditional flour tortillas. These wraps cater to varying dietary lifestyles, including low-carb, keto, or gluten-free, resonating with those facing food allergies or diabetes. Around 40% of shoppers consider dietary restrictions, influencing their choice of plant-based alternative foods. Brands like Egglife are gaining traction for meeting these demands, ensuring nutrition, versatility, and convenience in every purchase. Other brands, such as Abe’s Vegan Muffins, MadeGood snacks, and Partake Foods, are also responding to dietary requirements with allergen-free products.