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Fenty Beauty by Rihanna hits Ulta at Target with exclusive ‘Fenty Snackz’

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Rihanna’s Fenty Beauty is making its way to Ulta Beauty at Target, bringing top sellers and new “Fenty Snackz” mini sizes and sets curated for this collaboration. Ulta Beauty at Target shop-in-shops is expanding across 500+ U.S. stores, reflecting their successful tie-up since 2021. Rihanna expressed her goal of making Fenty Beauty accessible to a broader audience, emphasising inclusivity with highlighting, contouring, and lip gloss sets for all skin tones. The kits are priced between $15 and $39 and include foundations, mascaras, and powders, along with their best-selling products. This partnership with Ulta is contributing to Target’s growth in the beauty category, countering declines in discretionary segments like apparel, home, and hardlines.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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