Rihanna’s Fenty Beauty is making its way to Ulta Beauty at Target, bringing top sellers and new “Fenty Snackz” mini sizes and sets curated for this collaboration. Ulta Beauty at Target shop-in-shops is expanding across 500+ U.S. stores, reflecting their successful tie-up since 2021. Rihanna expressed her goal of making Fenty Beauty accessible to a broader audience, emphasising inclusivity with highlighting, contouring, and lip gloss sets for all skin tones. The kits are priced between $15 and $39 and include foundations, mascaras, and powders, along with their best-selling products. This partnership with Ulta is contributing to Target’s growth in the beauty category, countering declines in discretionary segments like apparel, home, and hardlines.