Global News and Digital Insights
for the Consumer Goods Industry

Direct to Consumer

Top 5 Global FMCG brands disrupting the direct-to-consumer market

In recent years, brands selling consumer packaged goods have shifted some of their sales away from brick-and-mortar stores to online channels. As a result, many consumers have begun buying directly from manufacturer websites because stores usually run out of many CPG products such as toilet paper, disinfectant, and hand sanitiser due to the pandemic.

Top 5 Global FMCG brands disrupting the direct-to-consumer market

In recent years, brands selling consumer packaged goods have shifted some of their sales away from brick-and-mortar stores to online channels. As a result, many consumers have begun buying directly from manufacturer websites because stores usually run out of many CPG products such as toilet paper, disinfectant, and hand sanitiser due to the pandemic.