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Our Place cookware expands reach with Amazon store launch in the U.S.

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DTC cookware brand Our Place has expanded its market presence by launching its products on Amazon in the U.S. The popular Always Pan 2.0, Perfect Pot, and various cast iron cookware items are now available on Amazon, providing an additional sales channel for the brand. Our Place, known for its versatile and mission-driven cookware, aims to reach a broader customer base through this partnership with Amazon. Co-founder and co-CEO Shiza Shahid expressed excitement about the collaboration, emphasizing the brand’s commitment to thoughtfulness in meal preparation. In recent years, Our Place has strategically expanded through wholesale partnerships, physical stores, and now via the Amazon platform.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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