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Halloween candy insights: Top picks, state preferences, and sweet spending trends

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ConsumerGeniuses

The prevalence of Halloween candy in stores is highlighted, as are the spending habits of celebrants. CandyStore.com reveals that a staggering 96% of Halloween celebrants purchase candy, spending an average of $31.93 each, amounting to an estimated $3.6 billion in total spending, a 16% increase from the previous year. The top 10 Halloween candies, based on 15 years of sales data, include Reese’s Cups, M&M’s, Hot Tamales, Skittles, Sour Patch Kids, Starburst, Hershey’s Kisses, Candy Corn, Hershey’s Mini Bars, and Snickers. State-wise preferences vary, with surprises like Lemonheads in Louisiana and Candy Corn in Utah. The article also notes Salt Water Taffy as a runner-up in several states and highlights Oregon’s generosity in handing out full-sized candy bars to trick-or-treaters. Despite potential biases in the data, Reese’s Cups remain a beloved Halloween favourite, evident from their widespread presence.

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