DTC active apparel brand Rhone recently inaugurated a 1,700-square-foot store in Boston’s Seaport district, their 15th store and 12th opening in the past year, signalling an expansion trend. Currently featuring menswear, the store plans to introduce women’s apparel upon its launch next May. The Seaport area, hosting diverse spaces like offices, residences, and retail, has become a hotspot for DTC brands like Rhone. CEO Nate Checketts emphasised their focus on top-tier products, innovation, and mental fitness, teasing upcoming partnerships in Q1 2024. Rhone strategically evaluates new opportunities for future retail growth after a stake change in 2022. Founded in 2014, Rhone promotes community engagement by hosting events combining workouts and mental health discussions, reinforcing its commitment to mental well-being. With a presence in various gyms, specialty stores, and major retailers, Rhone continues to expand its retail reach.

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