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Love Wellness expands wholesale presence with Walmart partnership, launches in 1,600+ stores

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Love Wellness, a DTC vitamin and supplement brand, has partnered with Walmart to expand its wholesale presence. More than 1,600 Walmart stores will now carry six of Love Wellness’ top digestive and vaginal health products. This marks the brand’s third major retail partnership in four years, in addition to its presence at Target, Ulta, and Amazon. To celebrate the expansion, Love Wellness is launching “The Summer of Love Wellness” campaign, featuring experiential brand activations in Austin and Nashville, offering live music, gut-friendly drinks, and product samples. Love Wellness has already sold over one million bottles of its Good Girl Probiotics and shipped two million DTC orders. Since its founding in 2016 by Lo Bosworth, the brand has generated over $100 million in retail sales.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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