Target and Kendra Scott have unveiled an enticing collaboration set to debut on October 22, featuring a collection of affordable jewellery and accessories. This joint venture, named “Kendra Scott at Target,” boasts over 200 pieces, encompassing exclusive designs crafted from genuine stones, 14K gold over brass, and other high-quality metals. With prices starting at just $15 and most items falling below $40, this collection caters to a broad range of shoppers. What sets this collaboration apart is its commitment to longevity; it’s not a limited edition. Target and Kendra Scott plan to refresh the collection multiple times each year, ensuring a steady stream of fashionable and affordable options for consumers. The timing couldn’t be better, launching just ahead of the holiday season when shoppers are on the hunt for budget-friendly gifts. Kendra Scott’s values, centred around “family, fashion, and philanthropy,” align seamlessly with the holiday spirit, making this collaboration a win-win for both brands and their customers.

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