Wellness and beauty brand The Skinny Confidential Friday has entered its first nationwide retail partnership with Nordstrom, launching in 93 full-line store locations. The brand introduced its ice roller and facial oil in-store at Nordstrom, along with three additional products available on the retailer’s online store: a shave cream, shave razor, and sleeping bag for storing the ice roller. The partnership allows The Skinny Confidential to expand its distribution and reach new customers. CEO and founder Lauryn Bosstick highlighted Nordstrom’s appeal, as it aligns with the brand’s target market. Prior to this, The Skinny Confidential had been selling on Amazon, its own website, and a few independent retailers. The brand, privately held, anticipates its sales will exceed eight figures by the end of the year.

Read more from Retaildive