Apparel brand UpWest is expanding its presence with the opening of three new stores in Boulder, Colorado; Bellevue, Washington; and Nashville, Tennessee. The stores will offer a wide range of UpWest’s collection, including men’s and women’s apparel, as well as home goods such as outdoor accessories, candles, throw pillows, and blankets. UpWest is also collaborating with the Aura app to create a winter capsule collection featuring QR codes that link to curated Aura meditations. UpWest, a subsidiary of Express, is committed to donating 1% of its sales to nonprofits nationwide and will partner with local organisations in each region to give back. The brand’s sales have been thriving, with a 29% increase in sales in the recent quarter, driven by its digital business and strong partnerships.
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