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Target unveils enhanced Up&Up brand: Revamped products and expanded offerings

ConsumerGeniuses

ConsumerGeniuses

Target is relaunching its Up&Up private label of home essentials, adding hundreds of new products and reformulating 40% to higher quality standards based on consumer feedback. The retailer has updated packaging for better visibility and sustainability, with some designed in collaboration with occupational therapists for improved usability. The refreshed brand, rolling out this month in stores and online, will offer over 2,000 items, mostly priced under $15. Target plans to introduce new Up&Up items through early next year. Up&Up, generating nearly $3 billion in annual sales, sees additions like oral care, moving supplies, and dog grooming products. Target’s private labels, including Up&Up, contribute to its $30 billion annual sales as the retailer continues, enhancing customer experience and partnerships with brands like Apple and Disney.

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