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Embracing aluminum: The magic behind beverage packaging innovation

ConsumerGeniuses

ConsumerGeniuses

In “The Fairly OddParents,” Cosmo and Wanda’s magical abilities parallel the beverage industry’s increasing reliance on aluminum cans. Ron Skotleski, VP at Crown Holdings, highlights the soaring demand for aluminum beverage packaging, citing its lightweight, recyclable nature. From RTD cocktails to energy drinks, brands are embracing aluminum cans due to their convenience and sustainability. Daniel Wachter of Chromatic Technologies Inc. underscores aluminum’s appeal, noting its recyclability and protective properties. Despite supply chain challenges, the market innovates with new formats like aluminum cups and wine cans. Skotleski and Wachter stress aluminum’s pivotal role in sustainability, advocating for increased recycling and educational efforts to promote circularity. The aluminum can stands as a beacon of sustainability, offering brands a path to meet evolving consumer demands while reducing environmental impact.

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