In 2023, Kellanova navigated a period of consolidation and supply focus amidst economic turbulence following its split from Kellogg. However, 2024 heralds a dynamic shift towards technological integration for product innovation. President and CEO Steve Cahillane anticipates a surge in innovation and distribution expansion throughout the year. Spearheading this transformation is Lesley Salmon, Kellanova’s SVP and chief digital officer, prioritizing tech initiatives such as digitising the supply chain and leveraging data for personalised consumer experiences. Artificial Intelligence (AI) and Machine Learning (ML) are pivotal, with Kellanova cautiously exploring their potential for inventory management and customer engagement. Data ethics and governance remain paramount in this journey. Concurrently, Kellanova is reimagining its consumer reach via e-commerce and direct-to-consumer channels, emphasising collaboration and skill enhancement across global teams. This strategic overhaul reflects a proactive stance towards industry trends and consumer preferences.

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