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Nicki Minaj launches Pink Friday Nails: Revolutionising press-on nails with customisation

ConsumerGeniuses

ConsumerGeniuses

Nicki Minaj has introduced Pink Friday Nails alongside her Pink Friday 2 world tour, offering customisable press-on nails in various shapes and lengths, priced between $19.99 and $24.99. The brand, developed over a year and marketed as vegan and cruelty-free, aims to disrupt the nail press-on market with professionally designed options. Minaj emphasised the importance of creating high-quality nails she herself would wear, leveraging her influence to reach her vast social media following of over 229 million on Instagram and over 20 million on TikTok. Pink Friday Nails joins a growing trend of celebrity-backed brands, reflecting the popularity of such ventures in recent years. With 11 designs inspired by Minaj’s iconic styles, the brand has quickly gained traction, exemplifying the power of celebrity endorsements in the beauty industry.

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