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March madness ‘Zero Right Bracket Challenge’ with Allen Iverson & Pepsi

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Pepsi Zero Sugar and DraftKings have launched the ‘AI Can Do That?’ campaign, featuring basketball legend Allen Iverson, urging fans to embrace unpredictability during March Madness. The campaign invites fans to join the ‘Zero Right Bracket Challenge,’ where participants aim to make zero correct picks in the tournament for a chance to win $100,000 on DraftKings. Iverson, known as “The Answer,” encourages fans to embrace the challenge, highlighting the unpredictability of the tournament. To play, participants select teams least likely to advance in each round, aiming for the lowest possible score. The campaign, created by Pepsi’s in-house agency and Direct Focus, builds on last year’s success, showcasing the excitement of embracing the unexpected in college basketball.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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