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March madness ‘Zero Right Bracket Challenge’ with Allen Iverson & Pepsi

ConsumerGeniuses

ConsumerGeniuses

Pepsi Zero Sugar and DraftKings have launched the ‘AI Can Do That?’ campaign, featuring basketball legend Allen Iverson, urging fans to embrace unpredictability during March Madness. The campaign invites fans to join the ‘Zero Right Bracket Challenge,’ where participants aim to make zero correct picks in the tournament for a chance to win $100,000 on DraftKings. Iverson, known as “The Answer,” encourages fans to embrace the challenge, highlighting the unpredictability of the tournament. To play, participants select teams least likely to advance in each round, aiming for the lowest possible score. The campaign, created by Pepsi’s in-house agency and Direct Focus, builds on last year’s success, showcasing the excitement of embracing the unexpected in college basketball.

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