Vuori, the activewear brand, is making progress towards its ambitious goal of opening 100 stores by 2026 and expanding internationally. Despite challenges faced by other direct-to-consumer brands in retail expansion, Vuori is on track to meet its target, having already quadrupled its store count to around 40 globally since the announcement of its brick-and-mortar plans in 2021. The company’s success can be attributed to its focus on community engagement and careful selection of store locations. Vuori’s wholesale partnerships have also played a significant role in its growth strategy, allowing the brand to connect with a broader customer base and gain insights from experienced retailers. Amidst increased competition in the activewear market, Vuori’s controlled approach to expansion and innovative product offerings continue to set it apart.

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