As fall arrives, the pumpkin spice trend continues to thrive with a multitude of product launches. From cereal and energy bites to bread and popcorn, pumpkin spice finds its way into various foods. T. Hasegawa USA, Inc.’s Doug Resh notes the remarkable trajectory of pumpkin spice, evolving from a coffee shop flavour to a seasonal staple in North American culture. The trend extends into the grain-based foods category, with applications in cereal bars, crispy rice desserts, pancake mixes, and bread. While popularity grows, industry experts suggest exploring novel combinations, like merging pumpkin spice with cayenne or turmeric, for captivating snack options. However, despite its prevalence, there’s room for exploring other nostalgic fall or holiday flavours like apple pie to diversify the market and appeal to a broader audience.

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