The Coca-Cola Company has taken the reusable packaging pledge in response to the strong urge from investors and activists. The beverage giant has aimed to launch reusable containers for 25% of its food and beverage portfolio globally by 2030. As per Coca-Cola, this is the first goal set by the company regarding returnable packaging which would serve as a pleasant change in strategy and performance. As you sow and Green Century filled a shareholder proposal which prompted the beverage firm to cut virgin plastic and set higher sustainable targets. Top international brands including the Coca-Cola Company, PepsiCo, and others signed a global pact in January to reduce plastic packaging. Read more from Insidefmcg

PepsiCo has pledged to reduce its single-use plastic packaging by 50% across its global beverage sector by 2030. The beverage giant has taken the pledge in response to the shareholder proposal filed by As You Sow. The shareholder urged PepsiCo to cut the use of virgin plastic and set stronger refillable and sustainable goals. Following The Coca-Cola Company, PepsiCo has also agreed to replace 25% of its beverages’ single-use packaging with refillable containers. PepsiCo has informed As You Sow that it would craft its sustainability goals per system capabilities, consumer preferences, and market opportunities. Further, the beverage firm would announce the final size of its commitment by the end of this year. Read more from Waste360

The Global Health and Wellness Report by NielsenIQ, a research firm, claims that consumers from all around the world are rethinking their concerns regarding health threats and wellness decisions. According to the report, 67% of global consumers claim that their choices affect the environment and planet matters to them. 34% of consumers are willing to buy more from brands selling ethically-sourced products. The majority of global consumers are now mindful of their altruistic health and expect brands to sell products having clean and sustainable ingredients. Read more from Nielseniq

As per PBFA retail sales data, Plant-based milk alternatives have reached US$18bn global retail market value while holding a 20% share of the plant-based food category. The results of the Euromonitor international voice of the consumer are as follows: Health and Nutrition Survey 2021 reveals that 42% of global consumers have reduced their consumption of animal-based milk, as they are considerate about their digestive health and want to pay attention to their health and wellness needs. Read more from Foodnavigator

The global market value of the wellness industry has reached $1.5 trillion and it is increasing by 5% to 10% every year. The following five wellness trends would be seen in the year 2030 and retailers would have to rethink their strategies accordingly. 1, Health; consumers would be concerned about their health and keep medical devices in their homes along with pharmaceutical products. 2, Fitness; instead of home-based exercises, consumers would prioritise exercising at gyms. 3, Nutrition; consumers would continue looking for healthier and sustainable food alternatives. 4, Appearance; beauty retailers would offer limitless services in 2030, ranging from injectable services to microdermabrasion. 5, Sleep; innovational mattresses would be available in the market generating sleep data for consumers. Consequently, companies would have to reshape their digital strategies, connect data and update the value proposition. Read more from Mckinsey

Kroger has teamed up with Kipster Farms, an environment-friendly poultry farm owner, to launch carbon-neutral eggs. Kipster Farms manufactures these eggs via a closed-loop production system. Kroger plans to ensure the availability of carbon-neutral eggs at selected retailer shelves by the end of 2022. Kroger’s Indiana-based partner, MPS Egg Farms, has started establishing the first facility, stepping towards growing the firm’s $26 billion private brand business. Read more from Fooddive

Barry Callebaut has launched a new better-for-you nutraceutical drink mixture made of 100% cacao-organic product named Elix. This Cacao organic product contains rich nutrients, including flavonols — a class of phytochemicals, having numerous potential medical advantages, particularly for the heart and blood circulation. The Elix mixture can be flavoured or consumed on its own both ways. The product line launched from Barry Callebaut’s targets to utilize the entire cacao organic product in its items. The organization has additionally dispatched WholeFruit chocolate products and began a cacao organic product ingredients line called Cabosse Naturals. Read more from Fooddive

The Vice President of Customer Alliances and Corporate Sustainability at Croda International, Chris Sayner, says that customers are now inclined towards brands that utilize ethically-sourced ingredients and come with high-level transparency. He claims that for over 10-years, consumers have been interested in the origin of ingredients. Keeping this consideration in mind, Croda has cut the link with raw material suppliers who are unwilling to be transparent. As per World Wildlife Federation, the conversion of thick forests into palm oil plantations has raised enormous questions regarding sustainability. Therefore, to ensure transparency and ethical souring big cosmetic names like Johnson & Johnson, L’Oréal and P&G have established transitions in Europe and coalition in the US. Read more from Cosmeticsdesign