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AI’s transformative impact: Mintel’s 2024 Beauty Trends forecast hyper-personalised experiences

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Mintel’s 2024 Global PBC Trend Report emphasises AI’s profound influence on the beauty and personal care industries. AI is predicted to revolutionise tailored beauty experiences, using individual preferences, genetic information, and environmental factors to deliver highly personalised products and services. This technological advancement is anticipated to drive innovations, enabling bespoke solutions that cater precisely to consumers’ specific needs and preferences. Mintel foresees AI’s integration leading to a transformative shift in the industry’s approach, offering unparalleled customisation and enhancing consumer engagement through hyper-personalised beauty experiences.

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