General Mills is piloting an internal generative AI app called MillsChat, aiming to enhance innovation and collaboration among employees. Chief Digital and Technology Officer Jaime Montemayor highlighted the tool’s potential to foster creativity and uncover efficiencies through AI assistance. The app is designed to streamline workflows, promote collaboration, and drive innovation across departments. General Mills sees generative AI as a cost- and time-saving tool, with plans to apply it practically across various use cases. The company’s leadership, including Doug Martin, Chief Brand and Disruptive Growth Officer, emphasises leveraging AI for improving cost efficiencies and optimising processes, such as content management. General Mills’ adoption of AI-driven tools follows broader trends in the industry, with other brands and retailers also embracing generative AI for both internal and external applications.

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