A recent study by PYMNTS Intelligence, surveying over 3,500 U.S. consumers, highlights the significance of checkout ease in online shopping decisions, with 50% prioritising a merchant’s streamlined checkout process. This underscores the need for businesses to enhance their checkout experiences to attract and retain customers effectively. Matthew Berk, CEO of Bean Box, emphasises meeting consumers’ preferences for frictionless purchasing across various platforms. While simplifying checkout is crucial, there’s a delicate balance to strike, particularly for high-value purchases, as discussed by Sonos’ Sean Knotts. The evolving landscape of online authentication, as outlined by Siddharth Vijayakrishnan of FIS Platform and Enterprise Products, underscores the importance of balancing security with user experience, suggesting a trajectory towards passwordless authentication with biometrics and passkeys.

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