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for the Consumer Goods Industry

L’Oreal reinvents supplier partnerships to navigate E-commerce growth and social media volatility

ConsumerGeniuses

ConsumerGeniuses

L’Oreal is revamping its supplier partnerships to meet the demands of burgeoning e-commerce growth, driven by the unpredictable nature of social media trends in the cosmetics industry.

The company’s global chief supply chain officer, Damien Decouvelaere, emphasises the necessity of enhancing upstream capacity, as exemplified by the launch of two new fulfilment factories in China equipped with smart automation. Decouvelaere stresses the importance of agility alongside capacity expansion. L’Oreal aims to streamline operations by reducing SKUs and implementing real-time business continuity plans. They’re also prioritising accelerated demand signal transmission across the value chain. Additionally, L’Oreal Salon Centric is undergoing transformation with new IT solutions and agile distribution networks. Amid ongoing supply chain disruptions, consumer goods companies are intensifying efforts to fortify resilience, with investments in supplier diversification, regionalization, and automation remaining paramount strategies.
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