Bimbo Bakeries USA, owned by Grupo Bimbo, has invested in predictive ordering to enhance forecast accuracy, reduce waste, and optimise organisational operations. Partnering with Antuit.ai, a technology company under Zebra Technologies, Bimbo has successfully minimised forecasting errors by up to 30% and maintained an 80% forecasting efficiency for over five years. This achievement is particularly remarkable considering the challenges posed by the pandemic. With 59 bakeries, over 20,000 employees, and a vast distribution network across the United States, Bimbo Bakeries leverages this technology to ensure product freshness and availability while streamlining collaborations with planners and route operators. The adoption of predictive ordering has led to significant improvements in order accuracy and organisational productivity, enabling Bimbo Bakeries to implement successful growth strategies such as expanding into the direct-to-consumer space and acquiring National Choice Bakery.

Read more from Consumergoods