Smartphones are becoming the dominant platform for digital sales as m-commerce (sales made on mobile devices) continues to rise. By 2027, m-commerce is expected to account for 50% of all e-commerce sales. This growth is mainly driven by smartphone sales, which already account for about 90% of m-commerce sales and are projected to grow by 16.7% in 2023. On the other hand, tablet and other mobile sales are declining. The surge in m-commerce can be attributed to the mobile-native Gen Z, who are expected to contribute significantly to the growth of digital buyers. Brands and retailers should recognise the importance of targeting Gen Z through mobile channels to ensure future growth and long-term customer loyalty.
Global News and Digital Insights
for the Consumer Goods Industry
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