Consumer brands are increasingly leveraging augmented reality (AR) to enhance customer engagement and sales. Following the success of Pokémon Go, companies like Coca-Cola, Jack Daniels, and Jones Soda have integrated AR experiences into their products. These experiences involve scanning QR codes on packaging to unlock animations or videos on mobile screens. By embracing AR, brands aim to make the consumer’s interaction with their products more memorable and special. Research suggests that AR captures attention quickly, increases information retention, and offers an alternative approach to establishing brand recognition. However, the success of AR campaigns relies on delivering interesting and engaging content that inspires, educates, or entertains consumers. Brands are finding that AR can be a cost-effective and impactful marketing tool when integrated with product packaging.

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