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Colgate-Palmolive tests AI-enabled chatbot for data-driven content creation and insights retrieval

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Colgate-Palmolive is piloting a generative AI-powered chatbot in partnership with Profitero to enhance data curation and content creation. The chatbot, named Ask Profitero, gathers pricing, stock, product details, search placement, reviews, and competitor data across global retailers. Employees can pose queries to the bot, aiding decision-making and generating insights. The tool also employs generative AI to craft optimised content, potentially influencing product development and enhancing Colgate-Palmolive’s online presence. The cross-functional pilot aims to streamline access to insights, driving revenue generation. As AI adoption grows in the consumer goods sector, companies like Colgate-Palmolive are exploring AI chatbots to improve efficiency and leverage data.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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