Global News and Digital Insights
for the Consumer Goods Industry

Coca-Cola transforms QR codes into artful creations for music video integration

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Coca-Cola has taken a creative approach to AI driven QR codes, collaborating with WPP Open X and artist Troy Ni to develop five distinctive QR codes, each corresponding to elements in the debut music video “Be Who You Are (Real Magic)” from Coke Studio. These artistic QR codes bring a colourful, abstract, and energetic sci-fi feel to the digital age, making them visually appealing and memorable. They are fully functional and appear in out-of-home displays at various locations like movie theatres, stadiums, and theme parks. This move by Coca-Cola aligns with their recent focus on art in advertising and their active use of AI in campaigns, bridging the gap between art, technology, and pop culture through music.

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