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Coca-Cola transforms QR codes into artful creations for music video integration

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Coca-Cola has taken a creative approach to AI driven QR codes, collaborating with WPP Open X and artist Troy Ni to develop five distinctive QR codes, each corresponding to elements in the debut music video “Be Who You Are (Real Magic)” from Coke Studio. These artistic QR codes bring a colourful, abstract, and energetic sci-fi feel to the digital age, making them visually appealing and memorable. They are fully functional and appear in out-of-home displays at various locations like movie theatres, stadiums, and theme parks. This move by Coca-Cola aligns with their recent focus on art in advertising and their active use of AI in campaigns, bridging the gap between art, technology, and pop culture through music.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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