Global News and Digital Insights
for the Consumer Goods Industry

Hershey’s $1 Billion supply chain investment aims to fuel growth, not just cut costs

Picture of ConsumerGeniuses

ConsumerGeniuses

Hershey is investing $1 billion in its supply chain to enhance production capacity, viewing it as a growth enabler rather than just a cost centre. The company is constructing a new chocolate factory in Hershey, Pennsylvania, adding 13 new production lines and upgrading 11 existing ones, with a focus on core brands, notably Reese’s. This investment aims to help Hershey maintain a flexible supply chain to meet growing demand while ensuring adequate capacity for existing customer needs. Advanced analytics and AI are being employed to identify “hidden capacity,” optimising production without significant additional investment. Additionally, Hershey is implementing modular, technologically advanced production lines that enable agility and innovation. The company emphasises the importance of employee buy-in and change management during supply chain transformations.

Read more from Supplychaindive
Facebook
Twitter
LinkedIn

ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
All Posts
consumer-geniuses

ConsumerGeniuses

Curated News and Digital
Insights for the Consumer Goods Industry

IndustryGeniuses
MetaGeniuses
GroceryGeniuses
HealthGeniuses
FashionGeniuses

ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

IndustryGeniuses team brings practical domain knowledge of working with 300+ tech startups and brands over the past decade.

© 2024 IndustryGeniuses Ltd. All Rights Reserved.