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Colgate-Palmolive’s Chief Communications Officer emphasises tech-driven strategies for brand visibility

ConsumerGeniuses

ConsumerGeniuses

As Chief Communications Officer at Colgate-Palmolive, Paula Davis emphasises the growing significance of tech-driven communication strategies. Managing a team overseeing digital communications and social media, she highlights the rising importance of visual storytelling in the digital age. Davis acknowledges the role of digital design, experimenting with tools like Canva and AI to enhance communication efficiency and effectiveness across channels. Embracing technology is part of Colgate-Palmolive’s transformation, especially during a CEO transition, as the company seeks greater visibility and understanding. Davis is attentive to digital trends, citing Mondelēz International’s digital presence as noteworthy. In a tech-centric landscape, she underscores the necessity of adapting to new tools and approaches while maintaining a growth mindset.

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