Dove, in its 20th year of championing Real Beauty, has pledged against using artificial intelligence (AI) to represent women in its advertising, calling AI a major threat to portraying authenticity.
Pepsi Zero Sugar and DraftKings have launched the ‘AI Can Do That?’ campaign, featuring basketball legend Allen Iverson, urging fans to embrace unpredictability during March Madness.
Cooler Screens, a tech firm, has released a survey exploring CPG advertisers’ views on AI and retail media.
Mondelēz International is leveraging technology, particularly artificial intelligence (AI), to enhance various aspects of its business operations.
Voice AI technology is revolutionising the food service industry, with companies like ConverseNow and SoundHound leading the charge.
Coca-Cola emphasised its digital marketing shift and the impact of its StudioX digital ecosystem during its Q4 and 2023 earnings report.
General Mills is piloting an internal generative AI app called MillsChat, aiming to enhance innovation and collaboration among employees.
Procter & Gamble (P&G) is leveraging AI within its Supply Chain 3.0 initiative to boost productivity post-COVID.
The Hershey Company’s utilisation of augmented reality (AR) and image recognition aligns with the launch of Reese’s Caramel Big Cup, aiming to support retailers in data-driven decision-making and sales enhancement.
Mintel’s 2024 Global PBC Trend Report emphasises AI’s profound influence on the beauty and personal care industries.
Coca-Cola gears up for the holiday season by launching an AI-powered platform, “Create Real Magic,” enabling users to craft personalised holiday greeting cards.
As Chief Communications Officer at Colgate-Palmolive, Paula Davis emphasises the growing significance of tech-driven communication strategies.
Procter & Gamble (P&G) is strategically embedding artificial intelligence (AI) throughout its operations, aiming to evolve into an “AI-first” enterprise.
Coca-Cola is embarking on a digital transformation in its revenue growth management (RGM) efforts, aiming to enhance customer experiences.
Colgate-Palmolive has inaugurated a cutting-edge manufacturing plant for Hill’s Pet Nutrition in Tonganoxie, KS, aiming to address capacity limitations hampering its growth objectives.
Freshpet, a pet food supplier, emphasises building trust with customers for long-term success.
At Unilever’s Materials Innovation Factory (MIF) in Liverpool, robots named Ariana, Shirley, and Gwen are playing a significant role in product innovation.
SAP’s Richard Howells and Etosha Thurman stress the pivotal role of responsible sourcing in driving business growth while addressing environmental and social concerns.
Maybelline New York has entered the virtual world of Roblox through a partnership with Splash, introducing a 360-brand campaign targeting makeup enthusiasts and the music community within the platform.
Coca-Cola Co., a trailblazer in utilising artificial intelligence (AI) for marketing strategies, has embraced this technology to innovate products.
Bayer, a global pharmaceutical and biotechnology company, is collaborating with Google Cloud to enhance its pharmaceutical business using AI.
Coca-Cola has taken a creative approach to AI driven QR codes, collaborating with WPP Open X and artist Troy Ni to develop five distinctive QR codes, each corresponding to elements in the debut music video “Be Who You Are (Real Magic)” from Coke Studio.
The Estée Lauder Companies has become an early collaborator with OpenAI’s ChatGPT Enterprise platform, noted for its enhanced security measures.
Prestige skincare brand Murad is embracing out-of-home advertising for its latest campaign, marking the return of this medium.
Colgate-Palmolive is piloting a generative AI-powered chatbot in partnership with Profitero to enhance data curation and content creation.
Bimbo Bakeries USA, owned by Grupo Bimbo, has invested in predictive ordering to enhance forecast accuracy, reduce waste, and optimise organisational operations.
Unilever has implemented cutting-edge image capture and artificial intelligence (AI) technology in around 50,000 of its freezers, revolutionising the way they manage stock levels, order supplies, and notify stores when restocking is required.
Big companies with proprietary data find using open data-based generative AI models for research too risky.
Consumer brands are increasingly leveraging augmented reality (AR) to enhance customer engagement and sales.
Perfect Corp., a Taiwanese firm specialising in augmented reality (AR) and artificial intelligence (AI) solutions, showcased its virtual try-on (VTO) technology and other innovations at its annual Global Beauty and Fashion Tech Forum.
Dove, in its 20th year of championing Real Beauty, has pledged against using artificial intelligence (AI) to represent women in its advertising, calling AI a major threat to portraying authenticity.
Pepsi Zero Sugar and DraftKings have launched the ‘AI Can Do That?’ campaign, featuring basketball legend Allen Iverson, urging fans to embrace unpredictability during March Madness.
Cooler Screens, a tech firm, has released a survey exploring CPG advertisers’ views on AI and retail media.
Mondelēz International is leveraging technology, particularly artificial intelligence (AI), to enhance various aspects of its business operations.
Voice AI technology is revolutionising the food service industry, with companies like ConverseNow and SoundHound leading the charge.
Coca-Cola emphasised its digital marketing shift and the impact of its StudioX digital ecosystem during its Q4 and 2023 earnings report.
General Mills is piloting an internal generative AI app called MillsChat, aiming to enhance innovation and collaboration among employees.
Procter & Gamble (P&G) is leveraging AI within its Supply Chain 3.0 initiative to boost productivity post-COVID.
The Hershey Company’s utilisation of augmented reality (AR) and image recognition aligns with the launch of Reese’s Caramel Big Cup, aiming to support retailers in data-driven decision-making and sales enhancement.
Mintel’s 2024 Global PBC Trend Report emphasises AI’s profound influence on the beauty and personal care industries.
Coca-Cola gears up for the holiday season by launching an AI-powered platform, “Create Real Magic,” enabling users to craft personalised holiday greeting cards.
As Chief Communications Officer at Colgate-Palmolive, Paula Davis emphasises the growing significance of tech-driven communication strategies.
Procter & Gamble (P&G) is strategically embedding artificial intelligence (AI) throughout its operations, aiming to evolve into an “AI-first” enterprise.
Coca-Cola is embarking on a digital transformation in its revenue growth management (RGM) efforts, aiming to enhance customer experiences.
Colgate-Palmolive has inaugurated a cutting-edge manufacturing plant for Hill’s Pet Nutrition in Tonganoxie, KS, aiming to address capacity limitations hampering its growth objectives.
Freshpet, a pet food supplier, emphasises building trust with customers for long-term success.
At Unilever’s Materials Innovation Factory (MIF) in Liverpool, robots named Ariana, Shirley, and Gwen are playing a significant role in product innovation.
SAP’s Richard Howells and Etosha Thurman stress the pivotal role of responsible sourcing in driving business growth while addressing environmental and social concerns.
Maybelline New York has entered the virtual world of Roblox through a partnership with Splash, introducing a 360-brand campaign targeting makeup enthusiasts and the music community within the platform.
Coca-Cola Co., a trailblazer in utilising artificial intelligence (AI) for marketing strategies, has embraced this technology to innovate products.
Bayer, a global pharmaceutical and biotechnology company, is collaborating with Google Cloud to enhance its pharmaceutical business using AI.
Coca-Cola has taken a creative approach to AI driven QR codes, collaborating with WPP Open X and artist Troy Ni to develop five distinctive QR codes, each corresponding to elements in the debut music video “Be Who You Are (Real Magic)” from Coke Studio.
The Estée Lauder Companies has become an early collaborator with OpenAI’s ChatGPT Enterprise platform, noted for its enhanced security measures.
Prestige skincare brand Murad is embracing out-of-home advertising for its latest campaign, marking the return of this medium.
Colgate-Palmolive is piloting a generative AI-powered chatbot in partnership with Profitero to enhance data curation and content creation.
Bimbo Bakeries USA, owned by Grupo Bimbo, has invested in predictive ordering to enhance forecast accuracy, reduce waste, and optimise organisational operations.
Unilever has implemented cutting-edge image capture and artificial intelligence (AI) technology in around 50,000 of its freezers, revolutionising the way they manage stock levels, order supplies, and notify stores when restocking is required.
Big companies with proprietary data find using open data-based generative AI models for research too risky.
Consumer brands are increasingly leveraging augmented reality (AR) to enhance customer engagement and sales.
Perfect Corp., a Taiwanese firm specialising in augmented reality (AR) and artificial intelligence (AI) solutions, showcased its virtual try-on (VTO) technology and other innovations at its annual Global Beauty and Fashion Tech Forum.
Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.
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