Yeti expands its retail footprint with the inauguration of its flagship New York City store, boasting a spacious two-story layout spanning 6,614 square feet.
Nicki Minaj has introduced Pink Friday Nails alongside her Pink Friday 2 world tour, offering customisable press-on nails in various shapes and lengths, priced between $19.99 and $24.99.
U.K. direct-to-consumer (DTC) hair brand Glaze has expanded to 354 U.S. Target stores and online, marking its entry into North America.
Lovevery, a children’s company specialising in early childhood development products, has expanded its reach to Singapore following its successful entry into the Australian market.
In the ever-evolving landscape of direct-to-consumer (DTC) brands, executives are reevaluating their strategies to adapt to changing consumer preferences and market dynamics.
Target is relaunching its Up&Up private label of home essentials, adding hundreds of new products and reformulating 40% to higher quality standards based on consumer feedback.
Wilson Sporting Goods is set to launch its inaugural 3D-printed basketball, the Wilson Airless Gen1, on Feb. 16.
In 2023, the DTC landscape witnessed a spectrum of successes and challenges.
The retail landscape has seen a notable shift as Direct-to-Consumer (DTC) brands, once thriving during the pandemic, now swiftly embrace wholesale ventures.
Allbirds, renowned for sustainable footwear, recently commenced selling select products like Tree Runners and Tree Breezers on Amazon starting November 14.
Parachute, the direct-to-consumer (DTC) bedding brand, held its inaugural outdoor holiday market event on December 2–3 in Culver City, California.
Athletics brand On reported a remarkable third-quarter performance with a 46.5% YoY increase in net sales, reaching 480.5 million Swiss francs ($539.4 million).
DTC active apparel brand Rhone recently inaugurated a 1,700-square-foot store in Boston’s Seaport district, their 15th store and 12th opening in the past year, signalling an expansion trend.
Wellness and beauty brand The Skinny Confidential Friday has entered its first nationwide retail partnership with Nordstrom, launching in 93 full-line store locations.
Clothing and shapewear brand Spanx is launching its first retail pop-up series, commencing this month with events in New York City, Washington, D.C., and Miami.
On, a prominent sneaker brand known for its innovative CloudTec technology featuring distinctive holes in its sneakers, has gained traction in the athletic market.
DTC cookware brand Our Place has expanded its market presence by launching its products on Amazon in the U.S.
Rihanna’s Fenty Beauty is making its way to Ulta Beauty at Target, bringing top sellers and new “Fenty Snackz” mini sizes and sets curated for this collaboration.
E.l.f. Beauty, a prominent beauty company, has revealed its significant sustainability efforts in the 2023 Impact Report.
Target and Kendra Scott have unveiled an enticing collaboration set to debut on October 22, featuring a collection of affordable jewellery and accessories.
Swiss athletics brand On is making substantial strides towards its sustainability goals, as revealed in its 2022 Impact Progress Report.
Vuori, the activewear brand, is making progress towards its ambitious goal of opening 100 stores by 2026 and expanding internationally.
DTC brands are navigating divergent revenue trajectories in the current landscape.
Athletics brand On has achieved a record-breaking Q2, with net sales soaring by 52.3% YoY to 444.3 million Swiss francs ($506.5 million).
Apparel brand UpWest is expanding its presence with the opening of three new stores in Boulder, Colorado; Bellevue, Washington; and Nashville, Tennessee.
Sportswear brand Under Armour has introduced its first loyalty programme called “UA Rewards,” catering to U.S. customers aged 16 and above.
Skims, the apparel brand co-founded by Kim Kardashian, has reached a significant milestone after its latest funding round, now valued at $4 billion.
British DTC brand Arne is expanding into the U.S. market, bringing its minimalist fashion offerings to American consumers.
Love Wellness, a DTC vitamin and supplement brand, has partnered with Walmart to expand its wholesale presence.
Allbirds has unveiled the design of its zero-carbon shoe, named the “M0.0NSHOT,” at the Global Fashion Summit in Copenhagen.
Yeti expands its retail footprint with the inauguration of its flagship New York City store, boasting a spacious two-story layout spanning 6,614 square feet.
Nicki Minaj has introduced Pink Friday Nails alongside her Pink Friday 2 world tour, offering customisable press-on nails in various shapes and lengths, priced between $19.99 and $24.99.
U.K. direct-to-consumer (DTC) hair brand Glaze has expanded to 354 U.S. Target stores and online, marking its entry into North America.
Lovevery, a children’s company specialising in early childhood development products, has expanded its reach to Singapore following its successful entry into the Australian market.
In the ever-evolving landscape of direct-to-consumer (DTC) brands, executives are reevaluating their strategies to adapt to changing consumer preferences and market dynamics.
Target is relaunching its Up&Up private label of home essentials, adding hundreds of new products and reformulating 40% to higher quality standards based on consumer feedback.
Wilson Sporting Goods is set to launch its inaugural 3D-printed basketball, the Wilson Airless Gen1, on Feb. 16.
In 2023, the DTC landscape witnessed a spectrum of successes and challenges.
The retail landscape has seen a notable shift as Direct-to-Consumer (DTC) brands, once thriving during the pandemic, now swiftly embrace wholesale ventures.
Allbirds, renowned for sustainable footwear, recently commenced selling select products like Tree Runners and Tree Breezers on Amazon starting November 14.
Parachute, the direct-to-consumer (DTC) bedding brand, held its inaugural outdoor holiday market event on December 2–3 in Culver City, California.
Athletics brand On reported a remarkable third-quarter performance with a 46.5% YoY increase in net sales, reaching 480.5 million Swiss francs ($539.4 million).
DTC active apparel brand Rhone recently inaugurated a 1,700-square-foot store in Boston’s Seaport district, their 15th store and 12th opening in the past year, signalling an expansion trend.
Wellness and beauty brand The Skinny Confidential Friday has entered its first nationwide retail partnership with Nordstrom, launching in 93 full-line store locations.
Clothing and shapewear brand Spanx is launching its first retail pop-up series, commencing this month with events in New York City, Washington, D.C., and Miami.
On, a prominent sneaker brand known for its innovative CloudTec technology featuring distinctive holes in its sneakers, has gained traction in the athletic market.
DTC cookware brand Our Place has expanded its market presence by launching its products on Amazon in the U.S.
Rihanna’s Fenty Beauty is making its way to Ulta Beauty at Target, bringing top sellers and new “Fenty Snackz” mini sizes and sets curated for this collaboration.
E.l.f. Beauty, a prominent beauty company, has revealed its significant sustainability efforts in the 2023 Impact Report.
Target and Kendra Scott have unveiled an enticing collaboration set to debut on October 22, featuring a collection of affordable jewellery and accessories.
Swiss athletics brand On is making substantial strides towards its sustainability goals, as revealed in its 2022 Impact Progress Report.
Vuori, the activewear brand, is making progress towards its ambitious goal of opening 100 stores by 2026 and expanding internationally.
DTC brands are navigating divergent revenue trajectories in the current landscape.
Athletics brand On has achieved a record-breaking Q2, with net sales soaring by 52.3% YoY to 444.3 million Swiss francs ($506.5 million).
Apparel brand UpWest is expanding its presence with the opening of three new stores in Boulder, Colorado; Bellevue, Washington; and Nashville, Tennessee.
Sportswear brand Under Armour has introduced its first loyalty programme called “UA Rewards,” catering to U.S. customers aged 16 and above.
Skims, the apparel brand co-founded by Kim Kardashian, has reached a significant milestone after its latest funding round, now valued at $4 billion.
British DTC brand Arne is expanding into the U.S. market, bringing its minimalist fashion offerings to American consumers.
Love Wellness, a DTC vitamin and supplement brand, has partnered with Walmart to expand its wholesale presence.
Allbirds has unveiled the design of its zero-carbon shoe, named the “M0.0NSHOT,” at the Global Fashion Summit in Copenhagen.
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