TikTok teamed up with Kantar and surveyed about 7,000 global users. The results conclude that people use the application to enjoy and connect with loved ones. 35% of users said they spend less time watching TV, and 45% said they spend less time using dating apps since they started using TikTok. 60% of users learn new recipes and DIY projects, 59% use the app to learn about the latest trends, while 25% buy products after watching an ad on TikTok. Users connect with friends through TikTok, as 66% of them participate in hashtag challenges, while 57% try new dance challenges. 81% of users plan to spend the same amount of time on TikTok. Read more from Socialmediatoday

Nestle has opened its biggest R&D Accelerator in Lausanne Research Centre, Switzerland. The program is devoted to “accelerate the translation of fundamental science into cross-category innovation.” All entrepreneurs would have access to Nestle’s mainstream infrastructure and science and business specialities. Nestle has designed the area to accommodate ten teams. and it is equipped it with working stations, kitchens, and small-scale creation offices. Nestle’s first location of its R&D Accelerator now includes twelve sites in eight countries, and the UK is one of them. Read more from Fooddive

Starbucks creamers and Rebel ice cream secured fourth and fifth positions, respectively, in IRI’s New Product Pacesetters List 2020. Starbucks creamers reached $105 million in sales, gaining 76% distributions in just nine months. On the other hand, Rebel ice cream made $97 million in sales, securing 50% distribution. These products attracted millions of consumers as they are keto-friendly and sugar-free. Statistically, 9% of US families have brought Starbucks creamer in 2021, up from 5.2% in 2020. While, 3% of families have tried Rebel ice cream in 2021, an increase from 1.9% in 2020. Read more from Foodbusinessnews

Research conducted by the Uberall company states that 69% of consumers opt for Google to explore local restaurants. However, during the pandemic, consumers did not tend to explore restaurants by brand name. Instead, the focus relied on convenience, vicinity, and rapidness. This trend decreased clicks for directions while increased clicks for delivery inquiries. 67% of consumers believe that fake reviews misguide them. Therefore, they tend to visit sites like GrubHub and DoorDash before deciding where to order food. Read more from Fastcasual

The Covid-19 pandemic has reshaped the business realm and introduced changed patterns in consumers purchase in 2020 and 2021. Consumers who are 65+ remain accustomed to e-commerce, while adults plan to continue grocery shopping digitally even after the pandemic ends. Conventional retailers must incorporate digitalization with in-store fulfilment. With a majority of consumers staying at home, the makeup and fitness industry is facing a drop in sales and memberships. Productive space companies need to introduce new items to maintain their profitable statistics. Retailers might observe market demand for beauty and footwear eventually, as the pandemic ends. Read more from Npd

Increased sales are correlated with higher ratings. Even if the change is slight in ratings from 4.2 to 4.4, it will impact sales. The rating at which sales accelerate varies with categories such as office desks, cat food (3.5 stars), children’s car seats (4.4 stars), air purifiers (3.9 stars). Companies should adopt few strategies to improve sales through a star rating system. 1, Firms should work on the digital representation of the product. 2, Install tech systems to analyze ratings. 3, Work with providers and use the resources for the betterment of products. 4, Improve customer experiences. 5, Adopt upgraded approaches for work. Read more from Mckinsey

Mintel, a research firm, claims that 43% of consumers search for new flavours while 41% switch flavours rarely. Companies should experiment with flavours to bolster their snack sales. Gen Z and youngsters explore new flavours and prefer spicy and sharp flavours like buffalo and vinegar. Some most common flavours among youngsters are ranch, cheddar, salted, peanut butter. Older consumers prefer onion-flavoured snacks. Companies can pair unusual tastes like chilli, coffee, salami, coconut with familiarized potato or tortilla chips base. If companies use an unfamiliar base like dried Portobello mushrooms, they should combine it with common flavours. Some alternative bases accepted by consumers include chickpeas, cauliflower, black beans, and beets. Read more from Bakingbusiness

The food industry association (FMI) and Deloitte claimed that employees of 68% of companies are being trained on diversity to cope up with workforce challenges that lay ahead. 65% of food suppliers claimed that unfortunately, their authorities do not symbolize the overall population. FMI and Deloitte discovered that there has been only a 4% increase in recruitment of women and other minorities in the Food and Beverage Industry over two years. However, many companies have now guaranteed to bring diversity into their working teams in coming times. Read more from Fooddive

The Estee lauder companies experienced an upsurge of 13% in their net sales as they posted estimated sales of $16.22 billion. Each category added more revenue, while the makeup industry has still not recovered from low pandemic sales. The sales of makeup products slowed down by 14% to $4,203 million. Skincare and fragrances added to the profit ratio by 25% and 21%, respectively. Regionally, Asia’s 22% rise in sales dominated sales in Europe, the middle east, and Africa, which went up by 9%. However, the sales in America remained straight. Read more from Globalcosmeticsnews