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Starbucks creamer and Rebel ice cream outshined in Food and Beverage Industry

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Starbucks creamers and Rebel ice cream secured fourth and fifth positions, respectively, in IRI’s New Product Pacesetters List 2020. Starbucks creamers reached $105 million in sales, gaining 76% distributions in just nine months. On the other hand, Rebel ice cream made $97 million in sales, securing 50% distribution. These products attracted millions of consumers as they are keto-friendly and sugar-free. Statistically, 9% of US families have brought Starbucks creamer in 2021, up from 5.2% in 2020. While, 3% of families have tried Rebel ice cream in 2021, an increase from 1.9% in 2020.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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