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Kellogg is updating its North American supply chain by investing $45 million

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Kellogg is planning to update its North American supply chain by investing $45 million in the coming three years. The food manufacturing firm plans to fulfil the demand of consumers for ready-to-eat cereals through this investment. It aims to “help offset inflation and reinvest in the brand.” Kellogg does not plan to stop any of its production lines. Instead, the brand will keep $4 million aside to offer severance and other termination benefits to employees.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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