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for the Consumer Goods Industry

Unidigital, an ad-tech platform, has transformed physical packages into “trackable channels”

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ConsumerGeniuses

Unidigital has helped brands reach consumers in their happiest state, and that is when they open a package. It’s a 100% probability that consumers delete an unread brand marketing email, whereas a loyalty program offer or a product recommendation inserted inside the consumer order cannot go unread. That’s why Unidigital has transformed physical packages into “trackable channels.” Several brands like Tacha and Murad, Uniliver and Hello Sunshine are using Unidigital already. Tacha observed a 9% increased usage of its products due to Unidigtial’s strategy.

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