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“Home-centric eating behaviour” of consumers grew Campbell soup industry

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Campbell soup secured two points in its fourth fiscal quarter this year in the US soup retail sales. In comparison with the previous two years, the consumption of Campbell soup increased by 16%, while instant serve consumption increased by 21% due to the “home-centric eating behaviour” of consumers. This growth implies that condensed soups, Swanson, Well Yes, and Pacific Foods Brands have also added to the greater profit, making the soup portfolio of Campbell demandable. The company revived its brand, improved the quality of existing products, and added more to the Pacific Foods and Well Yes product line.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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