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Starbucks teams up with Fila to satisfy sporty consumers in the APAC region

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Starbucks has teamed up with Fila, a sportswear brand, to launch its street-style exclusive sports goods. This limited edition collection aims to merge fashionable designs with sports accessories. The collection of these two brands incorporates drinkware as well as sportswear and intends to excite adventure lovers. From 20 July, the latest collection has been made available at selected Starbucks outlets to consumers in the APAC region.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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