Mintel, a research firm, claims that 43% of consumers search for new flavours while 41% switch flavours rarely. Companies should experiment with flavours to bolster their snack sales. Gen Z and youngsters explore new flavours and prefer spicy and sharp flavours like buffalo and vinegar. Some most common flavours among youngsters are ranch, cheddar, salted, peanut butter. Older consumers prefer onion-flavoured snacks. Companies can pair unusual tastes like chilli, coffee, salami, coconut with familiarized potato or tortilla chips base. If companies use an unfamiliar base like dried Portobello mushrooms, they should combine it with common flavours. Some alternative bases accepted by consumers include chickpeas, cauliflower, black beans, and beets.
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