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Home-stricken consumers are causing an upsurge in demand for Nestle Nespresso

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Nestle’s Nespresso is highly demanded because consumers are enjoying home-brewed coffee due to the lockdown. E-commerce omnichannel presence is playing a vital role in increasing net sales of Nespresso. The Nespresso coffee apparatus, which comes with a brewing machine and capsules, has gained “high double digits” and the net sales went up by 17.1% in 2021. The owners aim to invest $127 million to meet the increasing demand for Nespresso in Switzerland. Nestle is currently prioritizing the cold coffee industry as the demand for cold coffee would reach $1 billion in 2025.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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