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Victoria’s Secret launched its retailer store on JD.com, an online retailer

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Victoria’s Secret, one of America’s largest intimate clothing brands, has opened its flagship retail store on JD.com. This store aims to launch its fine-quality bras, panties, apparel, and lingerie to Chinese consumers. The brand has launched its store before the Chinese Valentine’s Day celebrated on 14 August to attract customers. Victoria’s Secret is the world’s greatest intimate apparel retailer and owns 1400 stores and a workforce of 25,000 females globally.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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