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The Estee lauder companies net sales up surged by 13%

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The Estee lauder companies experienced an upsurge of 13% in their net sales as they posted estimated sales of $16.22 billion. Each category added more revenue, while the makeup industry has still not recovered from low pandemic sales. The sales of makeup products slowed down by 14% to $4,203 million. Skincare and fragrances added to the profit ratio by 25% and 21%, respectively. Regionally, Asia’s 22% rise in sales dominated sales in Europe, the middle east, and Africa, which went up by 9%. However, the sales in America remained straight.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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